Dr. McAlister’s research focuses on consumers’ reactions to marketing interventions and the strategic implications of those reactions. Published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Retailing, this work has been supported by Procter & Gamble, HEB Grocery Co., 3M, Motorola, Frito-Lay, Philip Morris, Pepsi, Miller, McLane Distributing, and the Marketing Science Institute.
Professor McAlister is on editorial boards of the Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology and Marketing Letters, and served as Executive Director of the Marketing Science Institute, 2003-2005.
Professor McAlister received a B.A. from the University of Oklahoma and an M.S. and a Ph.D. from Stanford University.